At Grow in EMEA, we believe that sustainable international growth requires more than just a vision; it requires a meticulously executed strategy. Today, we are thrilled to celebrate a significant milestone in our advisory partnership with REM People, a pioneering developer of AI-driven enterprise retail software technologies, as they successfully cement their European expansion.

Following a collaborative journey that began in early 2024, REM People has officially established its new European operational and strategic hub in Malta as of December 2025.

A Strategic Foothold in Malta

Expanding into highly competitive European markets demands a targeted approach. As part of REM People’s overarching European growth strategy, we worked closely with their leadership team to secure acceptance into an exclusive, government-backed incentive program. This program is managed by Malta Enterprise, operating under the Ministry for the Economy, Enterprise and Strategic Projects of the Government of Malta.

With this strategic positioning, REM People is now set to manage its Europe-wide expansion and growth operations directly from its newly established Malta office, utilizing the region’s supportive business ecosystem to scale faster and smarter.

How Grow in EMEA Facilitated the Journey

Navigating cross-border expansion requires a holistic, end-to-end approach. We are incredibly proud to have partnered with REM People throughout this critical phase, ensuring that every step was built on a foundation of data and strategic foresight.

To turn their European vision into reality, Grow in EMEA provided comprehensive advisory support across several critical areas:

  • In-Depth Market Research: Identifying the most viable paths for expansion and understanding the regional retail tech landscape.

  • Accurate Market Positioning: Ensuring REM People’s AI-powered solutions were positioned to resonate with European enterprise needs.

  • Incentive Program Assessment: Evaluating and successfully securing highly advantageous government-backed incentive programs in Malta.

  • Seamless Market Entry & Company Establishment: Managing the complex operational, legal, and structural requirements of opening the Malta hub.

  • Structuring Growth Strategies: Laying down a scalable, long-term roadmap to ensure sustained success across the continent.

Looking Ahead: Unlocking New Heights in EMEA

Founded in 2015, REM People has consistently proven its market leadership. Today, the company serves more than 70 global clients across over 40 countries, operating through a robust network of regional offices in Istanbul, Dubai, London, Jeddah, Cairo, and now Malta.

By leveraging technology investments, international expansion, and an ever-strengthening product portfolio, REM People aims to accelerate its momentum. Together with its group companies, they have set a bold target of reaching USD 22 million in revenue by 2026.

“We look forward to seeing REM People’s future achievements in Europe as they continue their growth journey through Malta. Their success is a testament to the power of combining innovative AI technology with a structurally sound international growth strategy.”

At Grow in EMEA, we remain committed to guiding visionary companies like REM People as they navigate complex global markets, secure strategic advantages, and achieve sustainable, scalable growth.

Learn more: https://www.linkedin.com/posts/rempeople_european-malta-malta-activity-7404802266727436288-uQN7